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Asus planning two ZenFone ranges


News by Luke Jones on Thursday November 13, 2014.

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Asus' ZenFone range is one of the best budget examples on the market and the ZenFone 4, ZenFone 5, and ZenFone 6 all hit a sweet spot at their respective price points. Released at CES earlier in the year, the ZenFone range has been warmly received thanks to solid software, good specs, and an aesthetically pleasing design.

Asus is now preparing to revamp the ZenFone line for 2015, with the new handsets due to launch at CES in January. The company's CEO Jerry Shen has shed some light on the smartphones and revealed that the ZenFone range will now be split into two distinct types. As before, the new ZenFone 4, ZenFone 5, and ZenFone 6 will land with Intel processors under the hood and will arrive at the Las Vegas trade show.

However, Shen also confirmed that other ZenFone smartphones are landing in January and these will not be powered by Intel. These new devices will not be making their debut at CES, but will instead launch directly into the Chinese market, although the budget smartphones could go worldwide later. Shen said the new line of Intel powered devices will now come with LTE connectivity and will retail for prices starting at $300.

You may know that the smaller ZenFone 4 is much more affordable than that, and it seems the new non-Intel powered handsets will fill this budget void. The Taiwanese company's CEO said the Chinese oriented devices will cost around $150, and speculation says they could be powered by MediaTek chipsets.

The ZenFone series has been a hit for Asus, especially in emerging markets in Asia. It launched in 14 markets earlier this year and has driven Asus' smartphone sales to 8 million through the course of 2014. The company plans to launch the new ZenFone's in 20 countries this time and said it is predicting a big leap in sales to 15 million units sold in 2015.

 
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Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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