News by Luke Jones on Tuesday November 11, 2014.
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Microsoft has released its newest smartphone today in the shape of the budget oriented Lumia 535, the first device to come without the Nokia branding. Microsoft decided to ditch the world famous name in favour of carving its own reputation under its own branding, so let's meet the Microsoft Lumia 535.For all intents and purposes the device is a retooled Lumia 530 (that was Nokia) although Microsoft says this handset is more of an alternative to that earlier effort. Although, the 535 does have a number of differentiators, chief among which is a larger screen. Redmond is targeting this entry level device at emerging markets where its Windows Phone operating system does well, with Russia, India Latin America, China and other parts of Asia getting the handset. Interestingly, the Lumia 535 will also find its way to Europe at some point and will even land in the UK, although anyone waiting for a US release should forget about it. The Lumia 535 is basically filling a gap in Microsoft's sizeable smartphone range as the company does not have a budget device with a large screen. Not that the 5-inch IPS LCD on this handset is worth getting excited about, but then the price point of this device should always be kept in mind. It packs only a 960 x 540 resolution, but Microsoft says that it made the effort to make viewing angles and outdoor reading better, although the lack of pixels will be ever present. The rest of the specs are taken care of with a 1.2GHz quad-core Qualcomm Snapdragon 200 processor, with 1GB of RAM and a 1,905mAh battery. There is just 8GB of on board storage, although there is a microSD card slot that will hold an additional 128GB of data. There is only 3G connectivity, while Windows Phone 8.1 runs the show. Fairly unspectacular if you are a power user, but then again this does hit a budget sweet spot. Another standout feature of the Lumia 535 is the inclusion of a 5 megapixel front facing camera, offering those inclined a cheap entry into the selfie phone market, a niche I am still not sure even exists. Nevertheless, the front facer seems good, coming with a wide-angle lens with a 24mm focal length. There is also a 5 megapixel shooter on the rear, but this one get the helping hand of an LED flash. While nothing here leaps out the overall package is interesting when taking into consideration the price. The Microsoft Lumia 535 costs around $135, an enticing cost for this package, although the price will differ slightly between regions. The handset will be available at the end of this month and consumers can choose between green, cyan, orange, black and white color options.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.