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Apple leads tablet market share in the US

News by Luke Jones on Friday November 07, 2014.

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While iPad sales have been declining recently, the dip seems to follow a market wide trend and Apple?s position at the top of the tablet pile seems to be secure. That's according to mobile ad network Chitika after the company sorted the data to find which companies and which tablets dominate the North American tablet market.

It should come as no surprise to see the iPad out in front with a massive 79.9% of the slate share in North America during the month of September. However, mirroring the general situation for Apple's slate, iPad sales declined year on year from 81% during September 2013. Although it is interesting that since July iPad sales have actually increased by 1.9%, and that does not include the release of the new iPad Air and Mini 3.

Second place to Apple is Amazon with its Kindle Fire range of slates. The retail giant may have had issues with its Fire Phone, but its tablets still perform well and take up a 6.7% chunk of the market. That is the same amount that Amazon claimed during September, 2013. Samsung managed to come in third place with 6% of the market, still far behind Apple but the company did gain 0.9%, the largest year on year increase in the North American market during the month.

Microsoft's Surface Pro range has increased massively over the last year, although Chitika considers them as laptops not tablets. The normal Surface 2 is not doing too badly either, with the tablet rising from 1% to 1.6%, still a nominal market share for sure, but progress in the right direction.

source: Chitika

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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