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Apple beats Samsung in Chinese brand loyalty research

News by Luke Jones on Thursday November 06, 2014.

apple news · industry news · luke jones

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The China Brand Power Index (C-BPI) has offered a fairly accurate look at the smartphone industry in a country of over 1.2 billion people, despite being a poll conducted across 13,500 of that population. The research aims to find the most popular brands in the country and takes its results from 13,500 people, across 30 cities, aged 15 to 60, from August 2013 to January 2014.

This year Samsung lost its iron grip on top spot, yielding it to arch rival Apple. However, Cupertino's possession of first place is only by 1.7 points. The index suggests that anything under 50 points is a narrow lead, so a 1.7 point deficit is barely noticeable in brand recognition. However, Apple has still made a big gain over Samsung, with the Korean company waning as a popular brand in China.

The result mirrors general market movements in the country and indeed in many other regions this year. Samsung has declined in China, losing sales and market share, while Apple continues to be popular, and the key point here is that this poll was conducted before the iPhone 6 and iPhone 6 Plus were even rumoured, yet alone announced.

While some may say this research is small in the grand scale of the overall market, it is the kind of study that Samsung is taking notice of. The company knows that it faces several market issues, such as appealing to the low end crowd to fend off companies such as Xiaomi, while still finding ways to combat Apple's insanely high popularity.

The recent Galaxy A3 and A5 point in a new direction at lower price points with their aluminium construction, but Samsung is going to have back up a new design ethos with solid specs and an affordable price tag in the future. As for flagship level devices, Samsung is said to be rethinking its Galaxy S series from the ground up and the upcoming S6 will be an entirely new handset

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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