News by Luke Jones on Thursday November 06, 2014.
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After building and launching the Nexus 9 with Google it seems that HTC has the taste for making tablets as the company has said there will be more slates on the way. The Taiwanese company has made tablets before, but never really took the niche seriously until the Nexus 9 and has never been a major player in the tablet market.The Nexus 9 was a return to slates and the company says that it has more tablets planned for launch in 2015. During the recent third quarter earnings call, HTC CFO Chang Chia-lin said that HTC will launch new tablets in 2015. HTC North Asia President Jack Tong reconfirmed that commitment yesterday while he said that the company is not interested in budget tablets, saying that any slate under $163 is not profitable. That of course suggests that the company will focus on premium and mid-range slates, an area it excels at in the smartphone world, even if sales do not necessarily back that up. I suspect that the next tablets from the company will be heavily influenced by the Nexus 9, and in fact any high end slate could simply turn out to be a rebranded Nexus 9. HTC is entering the table market very late, so tardy is the company that some are even suggesting the tablet market is slowing, shrinking, and will continue to decline. The company is obviously hoping the Nexus 9 will give it some free traction and prepare consumers for HTC's name in the slate arena as it will be up against Android rivals such as Sony, Samsung, and LG, as well as Apple's all-conquering iPad.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.