News by Luke Jones on Tuesday October 28, 2014.
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Tim Cook has been speaking extensively to the Wall Street Journal's editor-in-chief Gerard Baker at the publications WSJD Live, and the Apple CEO was in talkative mood. During the interview, taking place at the inaugural WSJD event, Cook discussed the company's new products such as Apple Pay and the Apple Watch, while he also talked about the iPhone and even why the company decided to cut the iPod Classic.Talking about the iPhone, Cook expressed that while there are many products in Apple's line up, the smartphone remains key, "The phone is the majority of the company's revenue". He said it would be that way in the future as most other revenues sources such as apps, iTunes, and Apple Pay are reliant on the success of the iPhone and are driven by it. Tackling the iOS vs. Android debate, Cook was asked whether the war would end up like the PC vs. Mac one, where Apple lost badly to Microsoft. However, the CEO pointed out that the market is different now, citing that apps are a core factor and that iOS has over 1.3 million applications and that most developers build for iOS and then port to Android. "We sold a quarter billion iOS devices last year. I wouldn't call that a low-volume business." Apple Pay has also been a resounding success, with 1 million credit cards activated with the service within its first 72 hours, with VISA saying it outpaced all of its rivals combined, something MasterCard has since also said. Of course, signing up to the service does not mean consumers will use it, so some more market depth will be needed before any secure judgments can be cast on Apple Pay. Apple Watch was also on the agenda as Cook talked up its fashion credentials "We didn't announce a product, we announced three collections," Cook said, referring to the Watch. "We saw that something you wear has to be more personable, more customizable ... the fashion thing is totally new for us." I am not sure I can agree with him on that, but design is subjective, performance is not... so what about battery life? Well, it seems that we will have to charge the Apple Watch once a day, with Cook skirting the shoddy battery life by saying you'll need to charge it because you use it so much. Right. Cook couldn't help a subtle dig at Google while discussing privacy. He stressed again that Apple is simply uninterested in user data because the company does not make money in that area. It still sounds like an honest assessment as he is basically saying if the business model changes then Apple may curate data. At the moment though, Cook is adamant the company does not, and pointed once more in Google's general direction. In a wide ranging interview, Cook also explained the demise of the iPod Classic, a device that in many ways defines Apple as a modern entity. The device is no longer available on Apple's website and the company offered no obituary for the music player. According to Cook, some of the parts needed to manufacture the Classic are too expensive to justify continuing making it in the face of ever declining sales. Likewise, making a new version without those parts would also be too costly for the company to justify, so they said goodbye to the iPad Classic instead. In other related news, Cook said that he will be meeting with Alibaba's executive chairman Jack Ma "later this week" about a potential union between Apple and the online retailer. Whether this is to sell iPhones or to use Apple Pay remains unclear, although the latter seems the more likely at this point. Ma himself has been enthusiastic about a linkup between Apple Pay and Alipay, which he says is the third largest payment service in the world behind VISA and MasterCard. In other Tim Cook news, the CEO visited his home state of Alabama and gave a speech at the capitol that slammed the state for its views on equality and he urged change.
As a state we took too long to take steps toward equality and once we began, our progress was too slow," Cook said in a ceremony in the Alabama State Capitol. "Too slow on equality for African Americans. Too slow on interracial marriage, which was only legalized 14 years ago. And still too slow on equality for the LGBT community. Under the law citizens of Alabama can still be fired based on their sexual orientation. We can't change the past, but we can learn from it, and we can create a different future," Cook said.source: WSJD Live
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.