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Apple outpaces Samsung in Korea, but is that he full story?

News by Luke Jones on Monday October 27, 2014.

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At the end of last week Samsung revealed that it had shifted 4.5 million units of the Galaxy Note 4 in its first month on release in South Korea and China. That is a fantastic number that makes the Note 4 a bon-a-fide success, however it is a number that pales against Apple's iPhone 6 and 6 Plus sales. Yes, here's another Samsung vs. Apple comparison, but these two are competing so how one does against the other is always relevant.

The iPhone 6 Plus and iPhone 6 outpaced the Galaxy Note 4 in China in one day through pre-orders alone, while in Samsung's South Korea homeland things hardly get better. The new iPhones are due to land in Korea this Friday and have been put up for pre-order, and sales figures for the early pre-order window hit 100,000 units.

Samsung, which is often strongly backed by the Korean market managed to move much less units through pre-order, 30,000 in fact. 70,000 iPhone 6 units moved in the first 30 minutes showing that Apple may finally be set to make some gains in South Korea. The Korean market has been tough for Cupertino and the iPhone only has a 6% market share in the country, but that looks set to change.

Samsung is the king in its homeland with 63% of the market, so should the company be worried about Apple in South Korea? Well, the pre-order numbers should be taken with a pinch of salt, because Samsung claims it sold out of Galaxy Note 4 units during its pre-order run. That means the company only made 30,000 units available and sold them all.

While Samsung is unlikely to lose its hold on the market to Apple, it may lose some ground. The company knows this too and admitted that it launched the Note 4 early in Korea because of the positive reaction in the country to the iPhone 6 and iPhone 6 Plus.

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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