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Google says Nexus 9 is not an iPad killer

News by Luke Jones on Monday October 27, 2014.

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Google and HTC's new Nexus 9 tablet was not built to be an iPad Air 2 killer the company says, according to Engadget. Announced two weeks ago, the Nexus 9 certainly does a good job of at least being an alternative to Apple's all-conquering slate, but Google says the tablet is more of a guide device for other Android OEM's to take inspiration from.

We wanted to accelerate the premium market for Android tablets," head of Nexus 9 industrial design Alberto Villarreal told. "[The Nexus 9] has a lot of attributes and definitely will bring the quality for other companies to do better.

The hardware takes care of itself; if you want a high end tablet you pack it with the best specs currently available, but design is a little more difficult to nail. The Nexus 9 is certainly among the most premium Android tablets available, and Google wants other manufacturers to pick up that and run with it. HTC, the company tasked with building the Nexus 9 knows a thing or two about premium devices, wowing the smartphone world with the One M7 smartphone in 2013 and then continuing to build fantastic hardware since.

We saw the One and really liked how their designs were very simple, focused on usability and removed things that didn't need to be there," Villarreal added. "They have nice craft and precision details and materials... Moving away from technology-driven black and silver, which is very common in the industry, and trying to bring more of a fashion look to the portfolio.

So, while the Nexus 9 is an iPad Air 2 competitor, it is more of a guiding stone for other Android companies to build an iPad killer. That is an interesting change in tact from Google as the company's previous tablet (the Nexus 7) was a budget device with no-frills design. However, before OEM's can tackle their own high end iPad competing tablets (aren't Sony and Samsung already making them? Google clearly thinks not) they will have to be given the keys to Android 5.0 Lollipop. It will probably be a few months before companies will be building slates based off the latest version of Google's mobile platform.

source: Engadget

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Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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