Featured Mobileburn Video

Goodbye Nokia: Microsoft axes branding


News by Luke Jones on Friday October 24, 2014.

nokia lumia · nokia news · windows phone news · smartphone news · luke jones

Sponsored links, if any, appear in green.

blank_title
blank_title

Say goodbye to Nokia smartphones, for now at least. Microsoft has killed off the Nokia branding for future smartphones the company confirmed today, ending months of rumors. Instead of the Nokia Lumia branding, devices will now be known as Microsoft Lumia and will come with the company's Windows logo emblazoned on them in black.

While the Nokia branding is massive and could certainly help Microsoft, it is understandable that the company wants to carve its own identity in the mobile space. Especially as any Nokia branding would only be on license until Nokia itself can make smartphones again, as per the agreement of Microsoft's buyout.

So, the recent Lumia 730 and 830 are the last of a breed, but Microsoft will still sell Nokia brand low range devices, while the company will of course continue to support other Nokia Lumia devices that are already on the market. Redmond used a Nokia Conversations blogpost to answer most of the relevant questions regarding the name change.

When we announced that the Nokia Devices & Services business would become part of Microsoft, we also shared that Lumia, our smartphone brand, would become part of the Microsoft family. Since then, we have naturally been making the change from Nokia to Microsoft in our websites, packaging and other consumer touch points.

In the coming weeks and months, you'll start seeing even more brand experience come to life across different channels as we transition from Nokia Lumia to Microsoft Lumia.

Conversations caught up with Tuula Rytilš, Senior Vice President of Marketing for Phones at Microsoft, to discuss the changes.

Conversations: We have now started the transition from Nokia Lumia to Microsoft Lumia. Tell us about this change. What concrete changes are we going to see?

Tuula: This is a very exciting time for us and for Lumia products. You might have seen that in the last couple of months, we have already made some name changes to our apps to better reflect that these apps now come from Microsoft.

Our global and local websites are going through a transition as we speak and in the coming days our social channels will get a new name too - they will be called Microsoft Lumia. We would like to invite our Lumia fans to continue to follow us and always be up to speed with the latest device news on Facebook, Twitter and Instagram.

This work continues across our devices, packaging and retail, to name a few. It's all going as planned and we're excited that our integration in to Microsoft continues to be on track.

Conversations: So when are we going to see the first Microsoft Lumia device?

Tuula: I wouldn't comment on future product announcements, but what I can say is that that we are looking forward to unveiling a Microsoft Lumia device soon. This is of course a natural progression as all devices that once came from Nokia now come from Microsoft.

And, the Lumia promise of great phone experiences will remain the same as our customers have come to know and love. What's more, Lumia phones will also showcase the best of Microsoft's services such as Office, OneDrive, Skype and Bing to help customers with their work and personal lives.

Conversations: What does Lumia stand for?

Tuula: Microsoft was founded with the vision of putting a computer in every home and on every desk. With Lumia phones, Microsoft delivers the power of everyday mobile technology to everyone. We've introduced innovations such as advanced camera features, wireless charging, industry-leading design - and have worked to bring across our portfolio. All of that will continue. Microsoft remains committed to bringing amazing Lumia experiences with a strong portfolio of phones that offer something for everyone.

Plus, Lumia is now part of a compelling family of Microsoft products like Xbox, Windows and Surface along with a range of services such as Skype, Office and Bing. Conversations: But does this mean Nokia Lumia smartphones that are currently in the market are obsolete?

Tuula: Of course not! Microsoft continues to sell and support the Nokia Lumia phones that are out in the market, such as the recently announced Lumia 830 and Lumia 730/735. As I said, the Lumia promise that you've come to experience and love will remain. We will continue to honor customer warranties and provide world-class care services as before.

Conversations: Will we see any additional Nokia phones from Microsoft?

Tuula: Yes! Microsoft will continue to sell Nokia-branded, entry-level category of phones, such as the Nokia 130. We have licensed the Nokia brand for such devices.

As Tuula mentioned, our online channels are going through some changes and this applies to the Conversations blog, too. In the coming weeks, we will move to our new home at Microsoft. We'll keep you posted on these changes and hope you can make it to our housewarming party!

source: Nokia Conversations

 
blog comments powered by Disqus

About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

Related Stories

CLOSE