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Apple turns corner in China

News by Luke Jones on Thursday October 23, 2014.

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Apple has turned a corner in China and in many ways has managed to replicate its global model in the country. The result of that, according to CEO Tim Cook, is that Apple is now "investing like crazy" in China and through his latest visit to Beijing he said just what that meant. Cook confirmed that Cupertino plans to open 25 new retail spaces within Greater China (Hong Kong and Taiwan included) over the next two years.

Just about every company in the mobile space is trying to break China, but Apple seems to have succeeded by just doing what it does. Last year there were concerns over the company's long term success in the country, but Apple recently sold millions of iPhone 6 units in the country. It seems the company has once again managed to stay away from market trends again by just having the most desirable device, rightly or wrongly.

Apple has finally found a level of stability in the Chinese market, even if relationships with authorities remain tense in the country. Cook is confident that the company can build on its position and says China will become Apple's biggest market:

In the future China will become Apple's biggest revenue contributor. It?s just a matter of time.

At the moment China is not at that level of influence, accounting for 14% of all revenue at Apple's earnings call this week. Chief financial officer Luca Maestri described demand from China as "off the charts" and Cook described the country as "an enormous market where there are more people graduating into the middle class than any nation on Earth in history."

As I mentioned, there is still problems to be resolved with regulatory bodies in China, with the country recently delaying the sale of the iPhone 6 and iPhone 6 Plus. Cook's first port of call was to meet China's vice premier to discuss the well documented iCloud phishing attack that many believe was started by the Chinese government.

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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