News by Luke Jones on Monday October 13, 2014.
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When reservations for the iPhone 6 and iPhone 6 Plus reached 2 million in China last week, I suggested that when the devices were made available for pre-order in the country they may get close to matching the figures posted during their earlier initial launch in nine countries. Well, how very wrong I was as the new handsets have been snapped up in unprecedented numbers in China with up to 20 million units being bought.Digitimes suggests the number is taken from retail sources that also confirm that the iPhone 6 and iPhone 6 Plus surged to 1 million pre-order sales with six hours. Since then Jingdong Mall received more than 10 million iPhone 6 pre-orders during the period, with the main three mobile operators in the country selling more than 10 million iPhone 6 units as well. To put that in perspective, the iPhone 6 and iPhone 6 Plus have reportedly sold 21 million units in 30 launch markets before China, with 10 million of those of course coming through the initial pre-order and release in the US and eight other regions. That means from two weeks on release the devices have surged to over 40 million in sales and are well on the way to fulfilling Apple's goals of 70-80 million units before the end of the year. When discussing Apple I try to write impartially because of the accusations that come with praising the company and because, well, I am not actually an iPhone user. That said, sales of the iPhone 6/6 Plus are on a level we have never seen and nothing or no one can compete with this kind of success, not even Samsung with the Galaxy Note 4. The interesting thing is the new handsets have not even had a bricks and mortar launch in China yet, while the devices still have to launch in India too, another key market with a billion population. It goes to show that people really did want a large screen iPhone and many were actually waiting for Apple to deliver one before deciding upon iOS. Wall Street will likely be pleased too as this news shows that Apple has finally cracked the Chinese market, which has been viewed as vital for the company's continued smartphone dominance. source: Digitimes
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.