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Apple named top brand for second consecutive year


News by Luke Jones on Thursday October 09, 2014.

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Last year Apple snatched first place in Interbrand's "Best Global Brands" survey from Coca-Cola and has held onto the accolade for a second consecutive year. The New York consulting firm says Apple's brand value of $118.9 billion, which means the company has solidified its position at the top with a 21% rise from 2013.

Interbrand said Apple's value went up on the back of new products such as the iPhone 6/6 Plus, Apple Pay, and the Apple Watch. The company's growing success in Asian markets like China and India was also cited for Cupertino's continued brand wealth.

Not only is Apple using devices to broaden its penetration, it's also credibly extending into new spaces. With the unveiling of Apple Watch-reportedly more capable than any other smartwatch on the market, not least of all in terms of advanced health monitoring-Apple's future will rely heavily on its ability to partner effectively with healthcare companies. CarPlay, giving drivers access to their iPhone's best features in the car, has brought the brand into the automotive space. HomeKit, providing seamless integration between accessories, promises to make our homes smarter. Apple Pay certainly has the potential to become the most powerful payment platform around.

Apple was not the only tech giant to do well, with big rival Google overtaking Coca-Cola in second place with a brand value of $107.4 billion, a 15 percent rise from last year. Google's success means that two companies in the "Best Global Brands" are valued at over $100 million for the first time ever.

Rounding out the top five was Coca-Cola, IBM and Microsoft with respective valuations of $81.6 billion, $72.2 billion and $61.2 billion. IBM and Microsoft ensured that tech companies dominate the list, with another of Apple's big rivals Samsung also making the top 10, coming in 7th, a one position climb from last year.

source: AppleInsider

 
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Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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