News by Luke Jones on Wednesday October 08, 2014.
|Sponsored links, if any, appear in green.|
Just over a month after the biggest smartphone launch in history, Apple is ready to do it all again, this time with tablets. The company has confirmed that it is holding a press event on October 16th (next Thursday) to launch the new iPad range and some new Mac products. This event will admittedly be lower key that Cupertino's iPhone 6 extravaganza, but it could also be a lot busier.The company could be launching as many as six new products if all rumoured devices end up being true. In recent weeks we have heard about a new iPad Air, a new iPad Mini, two iPad Pro's, a new MacBook, and a new Mac Mini. Of course, the chances of all of those landing are slim, but a new iPad Air, Mini, and a MacBook are almost guaranteed. The event will be held in the Town Hall auditorium on its Infinite Loop Campus in Cupertino, California and the show will get underway at 10am Pacific Time. Interestingly, it has also been widely reported that Google will roll out its new Nexus devices on the same date, but it is likely the company will avoid that date now if Apple has it pencilled in. It is still unclear what iPads will be launched during the event, but it is almost certain that a new iPad Air will be rolled out. Rumors surrounding a new iPad Mini have been thin on the ground, so could Apple be willing to not update its mini slate? That seems unlikely, so expect to start hearing about the Mini in due course. There is also the small matter of an iPad Pro, a 12 or 13-inch version that has long been rumoured and seems more likely post Apple's partnership with IBM. The problem Apple faces through each iPad iteration is that it is hard to differentiate the device. The original iPad is in many ways still the tablet form as it should be and everything that has followed it has merely been an improvement of the original idea, even the design. The result has been declining iPad sales (the only loss making core business in Cupertino's recent financials) as more competition floods the market. This year Apple is reportedly adding the Touch ID fingerprint sensor found on the iPhone 5s, iPhone 6, and iPhone 6 Plus. It will also get the A8 processor currently found in the new iPhones and reports suggest the iPad Air 2 will be even lighter and thinner than the first model. Whether that will be enough to boost sales remains to be seen, but the iPad is still the premier tablet in the market so Apple will be looking to drive home that point at next month's launch.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.