News by Luke Jones on Wednesday October 08, 2014.
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HTC was widely rumoured to be entering the wearable market this year, so much so that renders of the company's smartwatch leaked online and the device was reportedly ready to roll out in September. It is widely thought that the device was on the verge of being rolled out, but HTC pulled the plug at the last moment and decided to scrap wearable plans.
According to several sources the company has decided to cancel plans to release its smartwatch because it thinks there will be a lack of demand for the device. Sales of smartwatches are not substantial enough to support a huge multi-company market, but yet most main tech players are entering the wearable space. Reports say HTC thinks that most devices in this niche look the same and definitely perform the same, so will avoid releasing its smartwatch because of lack of differentiation.However, the Taiwanese company has now confirmed that it was indeed planning to launch a smartwatch this week but has opted to leave it until 2015. HTC's Jason Mackenzie told Re/code that the company had planned to roll out the wearable during its launch event taking place today (October 8th) but has now decided to hold off until next year to reassess its wearable strategy.
We had originally planned to have a wearable launch in this time frame," HTC's Jason Mackenzie told Re/code. "It ended up just not being ready.The reason for the wait is because HTC wants to be able to refine its product and deliver a more definitive product, in other words it is looking for a differentiator. Drew Bamford, who heads up HTC's future wearables team said:
We've seen a lot of general purpose wearables come to market," said Bamford. "There's not a strong reason to wear one every day. When we come to market with our product we want to make sure the product has a strong point of view and there is a really compelling reason to strap it on your wrist.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.