News by Luke Jones on Friday October 03, 2014.
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HTC has been losing money consistently over recent quarters, but the Taiwanese company had some good news today when it confirmed that it has turned a profit over the last three months. However, while any profit must be welcomed as fantastic news, things are not actually quite as good as they seem and the company still has a massive fight on its hands.HTC confirmed that it made $21 million in profit on revenue of $1.37 billion through the third quarter, putting it back into the black. While that may suggest the company's smartphones have started to find a wider audience the opposite is actually true as handset sales continue to decline. Year on year hardware sales declined by 8% through September and a whopping 33% in July, although they did grow by 10% in August. For some reason consumers are not buying HTC smartphones and Samsung remains a huge rival for the company in western markets especially. The Taiwan giant has produced a number of very good handsets at various price points this year and in 2014 alone HTC has launched the following devices: Desire 820, Desire 510, One M8, One M8 for Windows, Butterfly 2, One E8, One Mini 2, Desire 616, Desire 210, Desire 610, Desire 816, Desire 310 and all variants of those devices. Cost relative, there is hardly a bad smartphone in that list, but yet sales are declining. That can only mean that the company's strategy is to blame, how it markets these products, how it rolls them out, which carriers it uses, and so on. The company has the hardware to take on Samsung, but continues to fail. However, a profit at this point must be taken as good news and is definitely a move in the right direction after last year's disastrous third quarter loss of $100 million+.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.