News by Luke Jones on Friday October 03, 2014.
|Sponsored links, if any, appear in green.|
Apple's iPhone 6 and iPhone 6 Plus media event was the biggest launch of the year, and it even had a little watch too. The roll out of the smartphones has gone well (ahem, bendgate aside) as the handsets have romped to massive sales. However, the fact that these devices and the launch would be a success was a given, as close to a certainty as you can get in this industry. However, Cupertino faces a shakier launch when it rolls out the new iPads.It is being reported by Re/code that Apple will hold a launch event on October 16th that will see the company show off the new iPads, OSX 10.10 Yosemite as well as the new Retina iMacs. There is also the possibility that other computing products will also be revealed, like some new Mac Mini's for example. This will be a smaller event than the iPhone 6 launch, which reflects where the iPad is at the moment. This is something of a transition period for the all-conquering slate as sales this year have declined as consumers see less need to upgrade tablets like they do smartphones. Of course, the iPad is still comfortably the most popular product in the tablet niche, but Apple faces similar problems as all companies in this area, how to rejuvenate a product line. This is arguably the most important iPad launch since the first one arrived and wowed most of us all those years ago. However, there is no suggestion that Apple will overhaul the iPad line, instead sticking to the incremental update program Cupertino has always employed. That means Touch ID, a gold hue, and maybe a lighter, slimmer design, but not much else. The biggest surprise would be if Apple launches a new iPad Pro, a larger 13-inch version of the slate. As for the Mac range, that can fly under the radar and is not as core a business as iPad. That said, Macs have been a growing business for Apple and are among the only computing brands to be growing market share in the post PC environment. We will of course be on hand to bring you all the news from Cupertino as it unfolds on October 16th. source: Re/code
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.