News by Luke Jones on Tuesday September 30, 2014.
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Microsoft CEO Satya Nadella has held a recent meeting with the CEO of Chinese brand Xiaomi, Lei Jun, about the possibility of the company building a Windows Phone device. The meeting was held last week and while no details of the chat have been revealed, reports are pointing towards the two bosses discussing a Xiaomi Windows smartphone.Interestingly, this would be an odd situation where Microsoft (one of the biggest companies in the world) needs the take on everyone little upstart (Xiaomi) more than the upstart needs it. The Chinese company launched in 2010 and has spent the last four years stealing market share, selling millions of affordable handsets, and troubling big boys such as Samsung. Microsoft on the other hand is still finding the going tough in mobile, and the Windows platform is up and down in terms of growth. Aside from Samsung and Apple, Xiaomi is the world's biggest smartphone manufacturer in terms of sales, and the company's impact in China and other emerging countries can really not be underestimated. Microsoft could certainly do with increasing its own profile in China and Southeast Asia as a whole, and Xiaomi would be the perfect partner for that. Xiaomi has a model of selling smartphones with little or no profit margin to reach their high sales figures, but Microsoft will not care as the model has seriously frightened Samsung for example. Some may argue that Xiaomi does not need to enter the Windows platform, and that would be a fair assessment. However, the way the company operates means that entering the market will not be a cost losing foray and perhaps the company sees a new avenue to grow the Windows brand in China. Of course, the details of the meeting are not exactly known so this is conjecture, but these guys were certainly discussing something. A Xiaomi Windows Phone anyone? source: IntoMobile
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.