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Microsoft changes Bing apps to MSN

News by Luke Jones on Tuesday September 30, 2014.

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Microsoft had a big vision for the Bing brand, it was going to build a whole ecosystem around it with multiple apps and features, much like Google actually. The company will still keep the general ethos behind the Bing apps, but has now decided to change the name for something more familiar and arguably more serious.

The Bing search engine will live on untouched, but the rest of the ecosystem has been changed to good old MSN (Microsoft Network). Aside from that, all of the form and function of the apps is the same, although the Finance app is now known as Money. It turns out that users are not associating with the Bing name so Microsoft changed it the apps so they fly under the more serious MSN banner. Whether the company will go down a similar route with Bing search remains to be seen, but that is a more established presence.

The MSN apps will now be available to users across mobile and the web, and will also be available on rival platforms such as Android and iOS. Windows Blog has detailed some more:

With today's updates, these apps will now have one unified and consistent Azure-powered experience across all these devices to MSN in the cloud. These apps will now be branded to reflect their alignment to the MSN premium experience for content as well as personal productivity features. Bing will continue to provide search and intelligent experiences such as powering Cortana.

As I mentioned, changes are minimal, but there are some:

As part of today's updates, the Health & Fitness and Weather apps now make it easy to access information from these apps right on the Lock screen of your Windows Phone. Now at quick glance, you will be able to see the latest weather from the Weather app right on your Lock screen. And if you have a Nokia Lumia 1520, 635, or 630 smartphone, you will now be able to keep track of steps taken via the pedometer and GPS tracker in the Health & Fitness app also right on your Lock screen. You don?t need to unlock your phone and launch the individual apps!

The applications changed to MSN are Food & Drink, Health & Fitness, Money, News, Sport, Translator, Travel, and Weather.

source: Windows Blog

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Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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