News by Luke Jones on Monday September 29, 2014.
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Microsoft has become a hardware brand these days. Sure, the company still generates most of its income from Windows and other services such as Office, but the company also has its own Surface tablets and Lumia (bought from Nokia) smartphones. So, Redmond is now a member of the hardware gang, but does that mean the company has the clout to sell its gear in a dedicated retail space, a-la Apple?The company certainly things so and is building a flagship retail store in New City that will sell a bunch of Microsoft related goodies. Interestingly, the store is located just five away from one of Apple's retail locations on 5th Avenue. Some of you may know that Cupertino's 5th Avenue space is no average Apple Store, but is the company's flagship, the big glass cubed one. "As our first flagship store, it will serve as the centerpiece of our Microsoft Stores experience," said David Porter, corporate vice president for Microsoft retail stores. "This is a goal we've had since day one - we were only waiting for the right location. And now we have it." Microsoft's retail spaces typically sell the company's own hardware (tablets, smartphones, Xbox) and then third party OEM devices that run the Windows platform (tablets, PC's etc.). The company has 109 stores throughout the US already and this New York branch is the flagship, you can check it out the next time you're in the Big Apple. I am still not sure how these stores do well considering the PC market continues to decline and Microsoft's Windows based hardware is hardly setting the world on fire in terms of sales.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.