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Google changes requirements for OEM?s, Google services should be more prominent

News by Luke Jones on Friday September 26, 2014.

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Google is reported to be changing the terms and conditions of its licensing agreements between it and Android device manufacturers. The specific change is thought to be highlighted around OEM's use Google Mobile Services such as Gmail, Maps, and other Google branded apps and services.

Google is pressing manufacturers to make its service more prominent, making it a requirement for companies to display Google's services more prominently on their devices and to make Google Search more visible.

Confidential documents viewed by The Information show Google has been adding requirements for dozens of manufacturers like Samsung Electronics, Huawei Technologies and HTC that want to build devices powered by Android. Among the new requirements for many partners: increasing the number of Google apps that must be pre-installed on the device to as many as 20, placing more Google apps on the home screen or in a prominent icon folder and making Google Search more prominent.

Whether this is a good or bad thing will depend entirely on your view of Google's services of course, although I would love to know what some of the larger OEM's think about this, Samsung for example. Of course, many of these requirements are no surprise, neither is the notion that Android is not quite as free and as open as we sometimes think, at least not the versions tied officially to Google.

If big OEM's like HTC, Samsung, etc. decide any measure is too draconian, they could probably exert enough pressure for Google to stop it. However, there is no hint that is the case this time and I expect all the manufacturers in agreement with Google will continue to toe the line.

source: The Information

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Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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