News by Luke Jones on Friday September 19, 2014.
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The saga of the OnePlus One will be long remembered in tech circles, but there does seem to be some light at the end of the tunnel. PR disasters, case cancellations, delayed release dates and more may have halted the budget flagship, but what's left at the end is still an extremely good smartphone. For the money it costs, the OnePlus One is a masterpiece and now the company has confirmed that the device will be available for pre-order at the end of October.I have written in the past that OnePlus needs to hurry to stop its affordable flagship becoming a normally priced mid-range handset. The company is still comfortably in that window though and has now given the device a full roll out timeframe, putting delayed launches and software issues in the past. On the one hand, the issues with the One are understandable as this is a start-up company trying to get a full flagship smartphone to market. The margins must be perilously tight at all times, but there is no getting away from the fact that the roll out of this handset has been terribly poor. Until now the only way to get a OnePlus One has been by invite only, but there is finally an end in sight an consumers are about to be able to get their hands on the smartphone. Check out OnePlus' honest statement below:
Friends, Over the past few months, things have been crazy. Due to our rapid growth, stumbles, or scaling issues, one thing is for certain; the invite system has been a blessing. Let me explain. Launching something is difficult. To control risk, many software companies usually do gradual rollouts. While we think like a software company, scaling a hardware business is very different. The biggest difference is inventory risk. Our current goals are finding the right product-market fit and user acquisition. To do so, we made the risky move to forego hardware margins. In this scenario, we do not have the ability to absorb miscalculations in inventory. Any excess inventory will lead to a direct loss, and a larger miscalculation means we need to close our doors. We believe that we're forcing positive change within our industry by increasing consumer choice and building better quality products, and we're not looking to stop anytime soon. This is why we have to be conservative and only produce the amount of devices we're 100% sure will be sold. While many users have at first disliked this system, we're glad that many understand and support our decision once they understand the reasoning behind it. However we still think the experience can be improved. Never Settle, right? The main issue with the invite model is that people need to invest considerable time into finding an invite. For some, this means making new friends at the OnePlus Forums, but others just want to buy the device. How can we improve the experience for the latter group while still managing our risk? Our answer to this problem is the OnePlus Pre-order System. During a limited time window, you will be able to place an order for the OnePlus One. If we have the items in stock, we'll ship immediately. If we don't, it will automatically become a pre-order. No matter what, we'll always tell you our best approximation for when it will ship before you submit the payment authorization (we'll reserve the payment and charge you when we ship). There's a time limit, but no limit on the amount of orders that can be made. If we get a lot of pre-orders, we'll simply show you a longer shipping estimation date. Any time after the pre-order time window closes, you'll be able to forfeit your place in line, cancel the order, and release the payment reserve if you don't wish to wait any longer. If you receive an invite while waiting for a pre-order to ship, you can apply it to skip the pre-order queue and have your order shipped immediately. To avoid panic, you'll be able to set things like address and accessories up well in advance (we're talking days here!), so at that final moment, all you have to do is press a button. We're looking to launch this in late October, and we'll have final instructions up a week before the pre-orders start.source: OnePlus
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.