News by Luke Jones on Friday September 19, 2014.
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Today is the new dawn of Sony's smartphone strategy after the company confirmed yesterday that it will be focusing on higher end devices and will not offer as many mid-range and low end devices. With that in mind, the company's latest batch of high end Xperia Z3 products are getting the kind of treatment other Sony devices rarely get. That's because they are arriving in the United States, and not months after launch either.Sony's typical strategy for the US market is to do one of two things. The Japanese giant will either release a handset months after it has arrived in other markets, or it will simply not bother releasing it at all. It?s a mystery why Sony pays just lax attention to one of the most important economies in the world, but the company is changing that with its refocused roadmap. The Xperia Z3 flagship, Xperia Z3 Compact, and Xperia Z3 Tablet were all released at IFA in Berlin a couple of weeks ago. The company has now changed its U.S. webpage to have all three products as "coming soon" and invites potential customers to register for updates of when the devices will arrive. T-Mobile has already confirmed that it will carry the Xperia Z3 later in the fall, but has not discussed whether it will offer any of the other Z3 range. No other carriers have revealed their plans, but as all the Z3 series is up as "coming soon" so I presume we will hear more about the devices landing in the US over the coming weeks. source: Sony
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.