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Tim Cook launches new security page with open letter to Apple consumers


News by Luke Jones on Thursday September 18, 2014.

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The recent celebrity nude gate was for the most part laid at the feet of Apple, or more to the point the company's iCloud service. While it was first thought that iCloud was hacked, Cupertino has since confirmed that it was actually a phishing attack that found the passwords to enter celebrity accounts before posting nude images of them online.

Apple CEO Tim Cook reiterated that during his interview with PBS' Charlie Rose this week, keeping firm that iCloud was not hacked, claiming that the recent Gmail breach was also a phishing attach and Google was not hacked either. Pressed on further privacy concerns in the tech community as a whole, Cook was adamant in the interview that Apple was not interested in consumer information as that is not what makes them money.

Cook had a point when he said that you should follow the money to find out which companies would want consumer information. Whether that point is fact is another matter, but he expanded on the point in an open letter on a newly formed "built in security" page on the Apple website. Cook says that he will now start annual updates that show how users? information is used within the company, while he will also make sure Apple is more transparent when it comes to security.

The new page focuses on just about every facet of Apple?s business and below you can see the Tim Cook open letter in full.

A message from Tim Cook about Apple's commitment to your privacy.

At Apple, your trust means everything to us. That's why we respect your privacy and protect it with strong encryption, plus strict policies that govern how all data is handled.

Security and privacy are fundamental to the design of all our hardware, software, and services, including iCloud and new services like Apple Pay. And we continue to make improvements. Two-step verification, which we encourage all our customers to use, in addition to protecting your Apple ID account information, now also protects all of the data you store and keep up to date with iCloud.

We believe in telling you up front exactly what's going to happen to your personal information and asking for your permission before you share it with us. And if you change your mind later, we make it easy to stop sharing with us. Every Apple product is designed around those principles. When we do ask to use your data, it's to provide you with a better user experience.

We're publishing this website to explain how we handle your personal information, what we do and don't collect, and why. We're going to make sure you get updates here about privacy at Apple at least once a year and whenever there are significant changes to our policies.

A few years ago, users of Internet services began to realize that when an online service is free, you?re not the customer. You're the product. But at Apple, we believe a great customer experience shouldn't come at the expense of your privacy.

Our business model is very straightforward: We sell great products. We don't build a profile based on your email content or web browsing habits to sell to advertisers. We don't "monetize" the information you store on your iPhone or in iCloud. And we don't read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple.

One very small part of our business does serve advertisers, and that's iAd. We built an advertising network because some app developers depend on that business model, and we want to support them as well as a free iTunes Radio service. iAd sticks to the same privacy policy that applies to every other Apple product. It doesn't get data from Health and HomeKit, Maps, Siri, iMessage, your call history, or any iCloud service like Contacts or Mail, and you can always just opt out altogether.

Finally, I want to be absolutely clear that we have never worked with any government agency from any country to create a backdoor in any of our products or services. We have also never allowed access to our servers. And we never will.

Our commitment to protecting your privacy comes from a deep respect for our customers. We know that your trust doesn?t come easy. That?s why we have and always will work as hard as we can to earn and keep it.

Tim

source: Apple

 
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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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