News by Luke Jones on Thursday September 18, 2014.
|Sponsored links, if any, appear in green.|
The release of the OnePlus grows ever more farcical today as the company confirmed that it is cancelling its StyleSwap covers entirely. These covers were the interchangeable cases that OnePlus had crafted to adorn the One flagship, available in a number of high end and unique materials (wood anyone?). However, it looks like back to the silicon shell or leather case for all you OnePlus customers because the StyleSwap is no more.The company explained the reason behind the decision, saying production issues for the cancellation. There was either a problem in the production chain that meant huge amounts of inventory was scrapped, or the finished product simply didn?t meet standards. Either way, OnePlus has nixed the cases: "Ultimately, we made the very hard choice to stop production of StyleSwap covers for the OnePlus One," a company spokesperson wrote in a blog post today. "We simply aren't comfortable mass releasing a product that does not offer the best user experience." The situation gets a little more complicated as the company actually made a number of the Bamboo StyleSwap variant and will actually ship those for sale alongside ominous instructions on attaching it without damaging the device. OnePlus has not said how many of the units were made, but I imagine a Bamboo StyleSwap is about to become something of a collector's item. OnePlus could be making amends by releasing denim and Kevlar versions of the One smartphone, with the current plastic back plate replaced by these materials. The mix up with the current cases is unlikely to deter people from getting the One outright, but this is the latest disaster in a company plagued by them. Getting a OnePlus One is hard enough, with the handset still only sold through invite only despite being launched earlier in the year and available since June. OnePlus says pre-orders for a proper roll out are to get underway, but there have been too many false dawns for the company to be taken at its word. There have also been recent problems with sketchy advertising practises, and this latest problem is doing little to put the focus back on the fantastic One smartphone itself, which is really what everybody should be talking about. source: OnePlus
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.