News by Luke Jones on Friday September 12, 2014.
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HTC, the Taiwanese mobile phone giant, has had a tough time of things recently, with profits on the wane despite a number of fine hardware products available from the company. While rivals have been releasing new flagship smartphones and wearable smartwatches, HTC has rolled out a couple of mid-range efforts and has opted out of the smartwatch market because it doesn't think it can differentiate in a flooded product space.Which makes the company's next decision a bit bizarre. According to several reports today, HTC is going to launch an actual camera, not a camera oriented smartphone, but an actual camera. Now, before we get into the finer details it should be said that this also seems to be entering a flooded marketplace, and one that is hardly pulling up trees at the moment. Bloomberg suggests the camera will be a GoPro, but would be tube shaped with a rugged design to become an (helmet) action cam. Specs are thin on the ground as you would expect, but the report does single out a 16 megapixel lens with an ultra-wide sensor, while the snapper will also get Wi-Fi and Bluetooth compatibility. The latter suggests that the camera will have a close relationship with smartphones, so perhaps HTC is doing something with a handset and action camera. HTC is of course holding a camera focused event soon and we now expect to hear more about this product. We speculated that the event could be for a new camera focused high end smartphone, but perhaps HTC is going to debut this camera instead. It is hard to see how this very niche product could help HTC's top end, so this is very much a vanity product for the company, probably to show where it is in terms of producing camera technology. We will be bringing you all the news from HTC's event in October. source: Bloomberg
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.