News by Luke Jones on Tuesday September 09, 2014.
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In probably the biggest tech launch of the year, Apple has rolled out the new iPhone 6, the company's new flagship device that comes with a larger 4.7-inch screen. Cupertino started the show by eschewing the usual boasts as Apple CEO Tim Cook said there was too much to go through in terms of launches, so he just said that in terms of the company "everything is fine".The device was billed as the biggest advancement in the history of the iPhone. The iPhone 6 then arrived in a video and amazingly looks a lot like the iPad Mini, but smaller, with extremely thin bezels down the landscape. Cook said that the iPhone 6 is the best they have ever done before raising the curtain on the product, and indeed it seems like one hell of a smartphone. In a world where flagship smartphones are merely updated by incremental amounts (Apple included) it is nice to a see a new smartphone that seems to be built from top to bottom as an entirely new product. The result is a new design, new hardware, and an improved experience in every sense. Let's look at the design first as it is of course one of the things that draws people to Apple products. As you would expect the premium edge of the iPhone 6 is there and in fact it is entirely high end, possibly the most premium smartphone now available. It looks better than the iPhone 5s, longer, bigger (we'll get to that soon), and curvier, another stake from Apple for the iPhone being the best looking device available. It is thinner too, just 6.9mm thick, making this comfortably the thinnest smartphone Cupertino has ever produced. There are also now familiar specs like Touch ID, and of course iOS 8 running the show. The reason the iPhone 6 is bigger than its predecessor is because it comes with a 4.7-inch display, with a resolution of 1,334 x 750, with more pixels on board thanks to Apple's new Retina HD panel. Around the back the camera configuration is the same as the 5s, but Apple has used a new sensor and added new tech such as a DSLR-style phase detection, while a new processing chip clears up noise. The results are stunning smartphone images, among the best we have ever seen in fact and this goes for video too, with the 8MP lens able to capture in 1080p up to 60 frames per second. The iPhone 6 has also doubled its slow motion capture performance, now capable of taking slo-mo clips at 240 frames per second. A new panoramic view mode lets the user stitch together images to create a massive 43 megapixel shot. As for the front facing 5 megapixel lens, that has been given a selfie burst mode, but nicely Apple didn't really pay much attention to the growing and slightly annoying craze for selfie cameras. One of the big talking points of the iPhone 6 has been its processer, with the new A8 included here only decked with 1GB of RAM. Any worries about performance should be put to rest as the iPhone 6 is the quickest handset Apple has ever made. Cupertino ignores detailing raw specs, but Tim Cook and Co did say that the new iPhone is 25% faster than the A7 packing iPhone 5s, and 50% more efficient. That last bit of info means that battery life estimates sit at 14 hours of talk time, 11 hours of video and 10 days of standby. When discussing new iPhones, the price is almost unimportant because we know they will be expensive, retain their value, and will still sell in tens of millions. That said, the iPhone 6 will cost $199 for the 16GB version, $299 for a 64GB version, and $399 for the 128GB version (yes, there finally is one). All prices are for the US on contract, the price unlocked will be dizzying, while in other regions it will vary depending on country and carrier. The iPhone 6 will launch on September 18th, but is available for pre-order from the 12th. It will be the biggest launch in Apple?s history and will be available in 115 countries before the end of the year? expect sales records to crumble.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.