News by Luke Jones on Friday September 05, 2014.
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After months of waiting Motorola has finally raised the curtain on the Moto 360 smartwatch, arguably the most anticipated tech product of the year. Long before its launch today the 360 has taken its place as the most desirable smartwatch on the market, so now that we know about the device in detail, was it worth the wait and more importantly the fuss?First things first, whether the Moto 360 does it for you as a piece of hardware will depend on where you stand on smartwatches in general. This device does little to shake up the wearable niche in terms of software, performance, or features, so if you still think smartwatches are pointless, this is unlikely to change your mind. Although, it is worth remembering that the 360 gets away with working as a fashion accessory too. And that?s the crux of the matter as far as the Moto 360 is concerned, this is in an exercise in design, not pushing new technology. Motorola may not have reinvented the wheel in terms of hardware, but during the design process the company paved a new way for this nascent wearable market. Yes, I am of course talking about round faces, something that should not have been novel idea in a watch. The LG G Watch R arrived yesterday and provided Motorola with a rival in the round faced smartwatch market, although LG's effort seems somewhat unfinished compared to the Moto 360. This is Motorola's bespoke wearable, built from the ground up to be round and to be premium. And while the device is among the most expensive smartwatches, it is not by much, and does not feel like a stretch of budget in the same way the G Watch R might. It costs $250 and is available in the US today from Best Buy, Google Play, and Motorola's official website. At the moment the stainless steel body is only coupled with a leather strap, but the company says a steel strap for the device will roll out in the fall, although those variants will cost $300 (or $80 sold separately). As for other regions, the Moto 360 will find its way to the UK (£199) and Canada ($279) in the fall.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.