News by Luke Jones on Thursday September 04, 2014.
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As expected, Microsoft launched the Nokia Lumia 730 today alongside the 735, a LTE packing variant of the main device. We have seen this handset plenty of times over the weeks leading up to IFA and knew it would be billed as a selfie phone.And that's exactly how Microsoft is building up the handset, pointing to its 5 megapixel front camera as the ultimate selfie experience. The company has not just slapped any old hardware on this either, and while that 5MP lens may seem relatively tame on paper, it is actually a wide angle lens, which is something even some flagships do not get. Microsoft has even created a Lumia Selfie app that works as a standalone application that allows the user to access selfies more quickly. The software also delivers plenty of post photo editing options which are very extensive in terms of cropping, cutting, slimming down, and a whole lot in between. While the app is bundled in the Lumia 730/735 software, Microsoft says it will be available through the Windows Store for all Lumia devices. As someone who does not do selfies I can readily admit that I do not get it, I do not understand why this device needs to be marketed as a selfie phone rather than a solid budget option with a very good front facing camera. Does the tag of being a selfie smartphone help to sell more units? I guess it does and I am just acting like a grumpy old man. Aside from that front facing snapper, the Lumia 730/735 also gets a 4.7-inch 720p ClearBlack display, a 1.2GHz quad-core Snapdragon 400 chipset, 1GB of RAM, 2,220mAh battery, 8GB internal storage, and a 6.7MP rear-facing f/1.9 camera. Microsoft also said that the device will come with three months of free Skype calls, while confirming that all Lumia handsets will also get this freebie. In terms of design, the Lumia 730 is everything we have come to expect from a budget Nokia handset, colorful, solidly built, but obviously lacking that high end flare. The smartphone will launch this month in red, green, white, and black around the world, with a price tag of around $250 for the 730 and $300 for the LTE packing 735.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at Glamorgan University before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news.