Product Launch by Luke Jones on Wednesday September 03, 2014.
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All the buzz around ASUS at IFA this morning may have been because of the ZenWatch wearable, but the Taiwanese company had some other products to show off too. Such as the new MeMO Pad 7, a tablet that really blurs the lines between slate and smartphone, almost looking like a phablet handset as opposed to a full tablet.Yes, this is a 7-inch tablet along the lines of the Nexus 7, but it feels narrower in hand and looks it too, it just feels like a smartphone (albeit a very big one). This was probably intentional on ASUS' part, but we do wonder if the company intended for the MeMO Pad 7 to look like a Nokia Lumia device. That bezel with the rubberized edge tapering off is very Lumia in look, but that is hardly a gripe as the MeMO Pad 7 is nice looking, if unspectacular. In terms of specs, the new ASUS tablet gets a 64-bit Intel Atom chip with a clock speed of 1.83GHz and 2GB of RAM. There is also a 1,280 x 800 panel, 16GB or 32GB of internal storage that can be expanded with a microSD card up to 64GB, 16GB of free cloud storage, and a 5 megapixel rear camera. Around the front there is a 2MP front facer, while the device will run Android 4.4. At just 8.3mm and 269 grams, this is easily small and light enough to carry around with ease, and it is a doddle to use it one handed, even if you have small hands like me. With its solid specs and nice looks, the ASUS MeMO Pad 7 is an interesting addition to the small form factor tablet. It will arrive late in Q3 or early Q4 and will cost $260 (?199), available in red, gold, or black, while ASUS has confirmed there will be an LTE model in the near future.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at Glamorgan University before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news.