Product Launch by Luke Jones on Wednesday September 03, 2014.
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We all knew ASUS would be releasing a smartwatch at IFA this week and the company has unveiled it today. The ZenWatch comes with quite a few surprises though, as it is not the affordable wearable solution we thought it would be and it is not the basic take on the smartwatch we thought it would be.Instead the ZenWatch is a premium looking device that will cost $260, which far from making it the cheapest Android Wear product (as was rumoured) actually makes it the most expensive currently launched. The company launched the device at the IFA event in Berlin today, revealing a surprisingly elegant rectangle smartwatch. There is a curved stainless steel body and rose leather strap that certainly gives the ZenWatch a touch of class that stops short of being a pastiche to normal timepieces. The screen is covered in 2.5mm Gorilla Glass and that 22mm strap can be swapped and changed as is the norm for smartwatches these days. In terms of specs, the ZenWatch is not reinventing the Android Wear wheel here, arriving with much the same hardware we have come to expect. That includes a 1.2GHz Snapdragon 400 SoC with 512MB of RAM, 4GB of internal storage, a 1.63-inch, 320 x 320 AMOLED touchscreen, and waterproofing at an IP65 level. ASUS has attempted to stand out from the crowd with a number of software features, and these really are the main attraction to the ZenWatch. "Tap Tap" lets a user utilize a previously set function by tapping the screen twice, while other such as "Cover to Mute," "Find My Phone," "Remote Camera" and "Presentation Control" speak for themselves. These features and the device as a whole is linked with a smartphone through the ZenWatch Manager phone app that will be available on Google Play, while you will also have to get Remote Camera app and the ASUS Remote Link app to get the most from the device. The ZenWatch will arrive at the end of Q3 in select markets.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at Glamorgan University before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news.