Rumors by Luke Jones on Monday September 01, 2014.
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Sony has been open about some its IFA line up, while other products from the company have outright leaked. Last week the company issued an image on its website that showed an unknown wearable, which led to speculation that a SmartWatch 3 would land at the Berlin based trade show later in the week. The seems to be the case as Sony will be launching a new version of its wearable, but will also be rolling out another smartwatch product.Sony was the first major company to throw its weight behind the smartwatch movement, so much so that only the Japanese giant has a wearable actually called a SmartWatch. However, the first two versions of its SmartWatch range were largely uninspired as Sony paid the price for operating in a market that was not ready for mass success. The wearable market is growing up now though and with a slew of rivals now boasting smartwatches, Sony is ready to re-enter the fray. The SmartWatch 3 will have to be an improved experience to find traction in an increasingly busy market. Sony is making it an Android Wear device, giving it much the same software and features as rivals such as the Moto 360, LG G Watch range, Samsung Galaxy Gear Live, and a slew of other devices landing soon. That means that in this Android Wear ecosystem, what wearable a consumer opts for could come down to something as basic as looks or price. As you can see by the admittedly grainy photo above, the SmartWatch 3 looks nice, with Sony obviously deciding not compete with the high end round faced Moto 360, instead going for a more sporty look. Surely, if the company can nail some of the fitness software and features on board then it could hit a niche with the fitness crowd. Sony's other new wearable make no bones about targeting the fitness oriented out there. The SmartBand Talk is a traditional fitness tracker with an e-ink screen that displays basic notifications via a Bluetooth connection to a smartphone. Nothing new, although we are semi interested into why Sony called it the SmartBand Talk, could that be a hint to some hidden feature or just referencing the Bluetooth connectivity with other devices? source: TalkAndroid