News by Luke Jones on Wednesday August 27, 2014.
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IFA is less than a week away and the companies are already rolling into town for the Berlin event; the latest to take its place is Archos. The French company that largely specialises in lower end budget devices is not having a big reveal at the event, but has instead been showing off what it will launch on the floor of the trade show.As is normally the case with Archos, the company has been pretty busy and has a number of new devices to show off. Not only will there be two new handsets at IFA, but Archos makes the rather bold claim that it is reinventing the smartphone with its new 50b Platinum and 45c Platinum. If that means reinventing them to be exactly the same as before then yeah, we see where the company is coming from. Boombastic marketing aside, the new Archos smartphones look to be typical of the company, a solid blend of quality and affordability. Not many companies can crack a good design on a budget device, but Archos is one of the few, even if build quality sometimes takes a hit. The company's take on Android is as near to stock as makes no difference too, so all you purists out there will be happy. The 50b Platinum is the hero of the new range, sporting a quad core processer, a 5-inch IPS screen, an 8 megapixel rear camera, a 2MP front facer, 4GB of expandable storage, Android 4.4 KitKat, and Dual SIM compatibility. On top of that, the 50b Platinum will come with a free case and a free 8GB microSD card. Archos says the device will launch in Europe and North America during September and will cost just $149. The Platinum 45c is identical to the 50b except that it gets a smaller screen, although Archos has not said what size it will be. The company will also be showing its new flagship tablet, the 101 Oxygen, a 10-inch slate that has an ARM Cortex ?A17 Quad Core processor, a 1080p Full HD screen, 1.5 GB of RAM and 16 GB of internal storage. The 101 Oxygen will also roll out in September and will cost $249. Aside from these Android devices, Archos is also arriving on the Windows Phone platform with the new 40 Cesium smartphone. This handset run Windows Phone 8.1, gets a Qualcomm Snapdragon 200 Quad Core processor and a 4-inch screen. The device will launch (you guessed it) in September and will cost just $99. Joining the 40 is the 80 Cesium tablet, an 8-inch slate with an 8-inch IPS screen with 1280x800 and an Intel quad core processer. The 80 Cesium will land in October with the enticing price of $149 in the United States.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at Glamorgan University before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news.