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Tim Cook expects iPad growth

News by Luke Jones on Wednesday August 27, 2014.

apple ipad · apple news · ios news · tablet news · luke jones

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The iPad Air
The iPad Air

Apple recorded some pretty stellar financial results last month when the company revealed that record amounts of iPhones had been sold, while Cupertino's Mac business grew too. With profit and revenue soaring, it is easy to focus on what's going right over at Apple, but we also shouldn't ignore what is going wrong. Talking about the iPad at the moment is addressing the elephant in the room at Apple.

While most of Cupertino's other businesses performed well (let's not discuss iPods), the iPad business actually fell substantially, losing 9.2% from the same time in 2013. Apple has not really said why that is, but CEO Tim Cook has reiterated that he sees the decline of the iPad as a minor blip and he actually expects to record tablet growth in the future.

"We couldn't be happier with how we've done with the first four years of the iPad," Cook said. "I'd call what's going on recently a speed bump, and I've seen that in every category."

The iPad is still comfortably the market leader in tablets, and it accounted for 13.3 million shipments through the last quarter. That was a 9.2% decline, but the figure actually met Apple's expectations; in other words the company knew the iPad would sag. The tablet market in general has dipped in 2014 as consumers see less need to upgrade slates as they would smartphones. This means someone rocking the iPad Mini may not necessarily see the point of buying an iPad Mini Retina Display.

Cook said at the time of the financial results that he was confident growth would return on the back of new products and innovation. A new product would point to more than just a refresh of the current iPad range (a new iPad Air and iPad Mini due in October) and could suggest that the rumoured iPad Pro is real. This slate is said to have a 12.9-inch screen and will speak to professionals, with Apple now arguably the big player in this field after signing a deal with IBM.

As for the iPad Air 2, that device is reportedly set to get 2GB of RAM and will this time receive the Touch ID fingerprint sensor found on the iPhone 5s.

source: Apple Insider

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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