News by Luke Jones on Tuesday August 26, 2014.
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At Google's I/O event back in June, the company had an awful lot of Android to talk about, such as Android Auto, Android Wear, and of course the full mobile Android L. There was so much to chat about and so much aftermath to wade through that we had almost forgotten about Android One, Google's ambitious new project.I say almost forgot, but actually I didn't because device quality for emerging markets is actually something I care dearly about, so Android One is something of a special interest for me. According to sources close to Google, Android One will land in India during September and will move to other markets soon after. The goal of Android One is to get Google's latest and presumably greatest Android software versions onto budget devices in emerging markets. With the low end market bustling it is thought that having quality software will drive up the quality of devices. Of course, Google's pursuit is not entirely noble as the company wants more currently forked Android smartphones to convert to Android One, thus putting Google's services in the hands of even more people. However, Android One is much more than just sniffing for more market share and money. Instead it can actually help to ensure people with limited means can get on the smartphone ladder and get decent software. This is not about poverty, I am talking about people with income, but not enough to have a smartphone. While I said I have a passion for this sort of thing, my passion lies in even lower end devices (such as Firefox OS handsets) than what Google is aiming for, but Android One is a step in the right direction. The goal is to get companies in emerging markets to get behind Android One instead of using their own forked Android version. Google has stressed that the devices will need to be affordable, between $115 and $150 is the apparent sweet spot. The first such handset using Android One will land in India next month and will get modest specs like 5-Megapixel camera, 1700mAh battery, 1GB of RAM, and a Snapdragon 400 processor. The devices launched on Android One not running the latest Android L release will apparently all get the bump to new Google software.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.