Editorial by Luke Jones on Sunday August 24, 2014.
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Motorola's Moto 360 smartwatch is one of the most desirable products of the year and to many it was a new dawn in the wearable market. The 360 had the smartwatch market all for itself simply because it looks premium and also sports a round face, you know, as a watch should. However, Motorola may have made a catastrophic mistake with its strategy as the Moto 360 is no longer alone.The American company unveiled the Moto 360 at the beginning of the year, giving us a glimpse of a product that could finally get it right and give consumers the smart watch they all wanted. Strangely, the Moto 360 has reigned supreme in the wearable market ever since, and remember it has not even been launched yet. The LG G Watch was launched at Google's I/O developer conference, as was Samsung's Galaxy Gear Live, but both devices were met with a collective shrug. Consumers were waiting for the Moto 360, even though the wearable will run Android Wear like the G Watch and Gear Live, it has that round face and premium metal build. If Motorola had launched the Moto 360 at I/O as it was widely predicted the company would have had a huge success, a product that would have swamped LG and Samsung and would already have a huge foothold in the market. As it is, Motorola held off (maybe the company had to as it put the finishing touches on the 360) and will now launch its first mainstream wearable in Chicago on September 4th. The 360 may still become a huge success, but while the waters of the wearable market were crystal clear before, they are now murky for Motorola and there are dangers hiding.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.