Product Launch by Luke Jones on Thursday August 21, 2014.
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LG?s L Series is a well-received range of smartphones that nestles nicely into the budget market, giving the likes of Samsung and Motorola some Android competition. However, dare we say it, the L Series has always been decent, looked okay, and performed well, but the devices have always lacked that touch of magic; passion like we sense in the Moto G for example. That has changed today with the launch of a couple of new L Series handsets.Of course, Samsung also does bland budget phones, but the company can get away with it because of its market cache. LG does not have that market presence, so to do well the company needs to turn heads and change perceptions, much like it did with the recent G3 flagship. It is no coincidence then that the new L Bello and L Fino borrow almost wholesale from the daddy G3. When I say borrow almost wholesale, I mean in terms of design not hardware (I'll touch on that a little later). As you can see by the official press launch image that LG sent us, the devices look very much like the G3, rocking an almost identical design language to the flagship. That's no bad thing of course as the elegant lines of the G3 make it among the most desirable smartphones on the market. By that reasoning the Bello and Fino become among the best looking budget devices available at the moment, and there it is, there's the magic that the L Series has been looking for. LG has even done the little touches, such as the brushed metal (but plastic) look of the rear plate, and of course the now familiar LG rear button configuration. Make no mistake, these two smartphones are as important to LG's future growth as the G3 juggernaut is, so it is good that they are at least dressed for the occasion. The hardware will also serve its purpose of hitting a sweet spot in emerging markets and for the budget conscience. The L Fino is the baby of the two and comes with some entry level specs, such as a 4.5-inch WVGA screen, a 1.2GHz quad core chip with 1GB of RAM, an 8-megapixel rear camera, Android 4.4.2 KitKat, and a 1,900 mAh battery. As we have come to expect at this end of the market, the Bello gets just 4GB of on-board storage, but LG has included a microSD slot for expansion. The L Bello gets a moderate spec bump over its sibling, arriving with a 5-inch screen with FWVGA (854 x 480 pixels), a quicker 1.3GHz quad core chipset with 1GB of RAM, the same camera, software, and battery, while storage has been doubled to 8GB. The handsets will be rolling out globally this fall and prices will be released per region upon launch.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at Glamorgan University before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news.