News by Luke Jones on Thursday August 14, 2014.
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HTC is expanding its horizons later in the month by launching its HTC One M8 flagship on Microsoft's Windows Phone platform. At the moment the M8 is very much an Android device, one of the best in fact, but HTC sees a window of opportunity to jump on the growing Windows Phone OS. If the One M8's transition to Microsoft's platform is successful then the company is willing to expand its other devices to Windows too.My source inside HTC's marketing team in the UK said that the company is increasing its presence in the smartphone market throughout 2014. That includes delivering more smartphones on the Android platform, and also expanding to Windows Phone. It was a tactic originally explored with the HTC One M7, but HTC waited for its flagship to gain market traction and for demand to build over a possible move to Windows. Just to be clear, the Taiwanese company is not abandoning Android in favour of Windows Phone, but will instead produce handsets for both platforms. It is not clear which smartphones would follow the One M8 to Microsoft?s OS, but we presume the variations such as the One Mini 2 would be high on the list, as would more affordable options like the Desire 816. The first foray would have to be successful for HTC to continue with its wider plans, but it is expected that the M8 will be welcomed by Windows users. The company's flagship is due to land on Microsoft's platform on August 19th and could be ready for release as early as the 21st. If sales perform well through the remainder of the year then my source says HTC will have several Windows Phone related announcements through 2015. He also stressed that Android and gaining market ground in key economies such as the United States remain the focus of the company and that future projections do not rely on Windows success. As for the Windows Phone One M8, the handsets' specs have been confirmed recently and as you would expect it carries the exact same hardware as the Android version. The handset will arrive in the US and will be an exclusive to Verizon.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at Glamorgan University before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news.