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OnePlus lambasted for Ladies First promotion


News by Luke Jones on Wednesday August 13, 2014.

industry news · luke jones

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Women could win an invite to buy the One
Women could win an invite to buy the One

We have seen some patchy marketing techniques employed in the mobile world over the years, but OnePlus perhaps had the most embarrassing and just plain wrong in some time. The company has been lambasted rapidly and firmly for its "Ladies First" forum campaign and has since at least had the good grace to take it down.

The company tasked the female population of its official forum to post a photo of themselves next to the OnePlus logo for the chance to win an invite to buy the phone. That's right, the company was not even giving a phone away, instead asking women to parade themselves to get an invite to buy the admittedly sought after OnePlus One flagship. Once a female of the species had posted an image, the fellow forum goers could then vote on that pic, the top 50 voted images getting an invite.

Not that we are going to come over all politically correct and we will not be feigning outrage either, but this is some pretty sloppy stuff from OnePlus. The company had the decency to ask the "lovely ladies" not to post any images of themselves naked, but lacked the common sense to not objectify those ladies in the first place.

OnePlus has a sketchy history with its marketing, and perhaps the only good thing to say on that front is that the One is a good enough smartphone that it has basically marketed itself through word of mouth. Certainly, the OnePlus ad drives have done little to aid the handset.

We are used to Samsung spending the wealth of a small country on advertising that doesn?t quite do the trick, or HTC ploughing millions of dollars into the bank accounts of Hollywood stars, but OnePlus' effort stands out as one of the shoddiest marketing moves for a while. Needless to say, the company has now removed the ?contest?.

source: Android and Me

 
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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at Glamorgan University before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news.

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