Product Launch by Luke Jones on Wednesday August 13, 2014.
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It is finally here. One of the most discussed smartphones of this or any year has been launched as Samsung unveiled the Galaxy Alpha. The phone has been consistently leaked and talked about over the last two months, generating the kind of attention reserved for proper flagships. As we started to expect though, the Alpha is not a flagship at all, despite its slick looks.First things first we should discuss the design and build of the Alpha. It has been well documented that the handset would be Samsung's first made from metal, but anybody expecting an all clad device like the HTC One will be disappointed. Instead, Samsung has used a metal frame that can be seen along the edges of the phone, making it look like an iPhone at a glance. Around the back is the company's faux leather plastic, but nevertheless the Alpha exudes a certain high end appeal. That said, this is not quite the premium device we once thought it would be. It is a similar story with specs, Samsung choosing to make this metal device distinctly mid-range. Again, that is not necessarily a bad thing as the hardware here is ample, but if you were expecting a handset to compete with the best on the market then this is not it. The display is a 720p 4.7-inch Super AMOLED panel, while the processor is an octa core Exynos 5 with quad 1.8GHz + quad 1.3GHz coupled with 2GB of RAM. Samsung has opted not to include a MicroSD slot, but has put 32GB of storage into the base Galaxy Alpha. Cameras are taken care of by a 12 megapixel rear lens and a modest 2.1 megapixel front facer, the former capable of 4K video shooting. Samsung has also included a fingerprint sensor, heart rate monitor and its S Health suite, while Android 4.4.2 is on board. So, the Samsung Galaxy Alpha may not be the smartphone you thought it was going to be, but we think if the Korean giant can get the pricing right then it will be a nice mid-range option. There is no word yet on the pricing, or indeed when and where the Alpha will launch, but we are sure Samsung will let those details loose in due course. source: Samsung
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.