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Apple tops OEM market share in the US again

News by Luke Jones on Thursday August 07, 2014.

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The iPhone continued to drive Apple
The iPhone continued to drive Apple

ComScore's usage and market share data revealed yesterday that Android continued to be the number one platform in the mobile world. Google's OS beat out Apple's iOS by 9% of the market, but while the platform is thriving, what do last quarter's results mean for manufacturers. Of course, Android and to an extend iOS are spread through multiple devices, so how are the OEM's fairing?

Despite losing out in the platform wars, Apple is still the dominant force in the US market, with Cupertino's iPhone comfortably the most in demand device. In fact, Apple increased its market share by 0.7% last period, rising to 42.1% from the 41.4% recorded at the end of March when the last period ended.

Samsung was the biggest mover through the three month quarter, confounding the recent problems the company has experienced. The Korean company's market share grew from 27% last time out to 28.6% this time, a hike of 1.6%. Samsung has experienced falling profits, sales, and demand recently, so this is evidence that the problem is very much in Asia like, just the company said it is.

LG has arguably been the big winner in the smartphone world this year, with the company hitting it out of the park with the LG G3 flagship. That device propelled LG to record smartphone sales last quarter, but with a mid-July release in the US, the G3 arrived too late for the Korean company to make an impact during the last quarter. That means LG's market share fell to 6.4%, a 0.3% slide.

Motorola also fell, with the American company slipping to 5.9% of the market, down from the 6.4% it enjoyed during the previous quarter. The reason for that shift could be a decrease in demand for the Moto X and Moto G, two handsets that are now over a year old and on the verge of being replaced. Consumers are arguably waiting for the new smartphones to launch before recommitting to Motorola.

HTC's fortunes continued to dwindle in the United States as the company recorded a market share of 4.8%, down 0.6% from last time. The HTC One M8 flagship has had time to take hold, and while sales of that handset are strong, demand for HTC's lesser devices is not.

source: ComScore

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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