News by Luke Jones on Wednesday August 06, 2014.
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Microsoft's Surface line of tablets is still causing the company problems, with losses still being recorded and inventory written off. However, the well received and admittedly classy Surface Pro 3 is set to land in a host of new countries this month, broadening the availability of Microsoft's flagship slate.The software giant has confirmed that the Surface Pro 3 will find itself in other major markets such as the UK, Europe, and China on August 28th. The slate has been available in the US and Japan for some time, but a wider coverage around the globe should boost sales. Below is a list of all the countries that are in line to get the table this month: Australia, Austria, Belgium, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Korea, Luxembourg, Malaysia, The Netherlands, New Zealand, Norway, Portugal, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, United Kingdom, There is little doubt in this writer's mind that the Surface Pro 3 is among the best tablets ever made, a true productivity power house that is as much get down and work laptop as it is play Angry Birds, carry around tablet. A device that oozes this much quality is normally a huge success, so why isn't the Surface line (any of them) proving popular? Cost of the Pro range certainly doesn't help as consumers have yet to make the leap of faith to see tablets as more than toys that you buy with spare income. The result of that means the Surface range has suffered since inception, with Microsoft of course having to right off nearly $1 billion in inventory from the original Surface RT. The line has supposedly lost $1.7 billion since being formed and even recently $38 million of unsold devices were written off, while the Surface lost Microsoft $363 million in the last quarter. It is also thought that uninspiring demand and sales have prevented Microsoft launching a Surface Mini, with the company scrapping the project. Interestingly, this is something we have seen before with Microsoft, so we do not think the Surface is doomed by any means. Redmond has shown with the Xbox brand and Bing that it is willing to ride losses until a product finds its feet. Call me a sympathizer, but with a product as good as the Surface Pro 3 is, it should only be a matter of time before it finds its own place in the market. source: Microsoft
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at Glamorgan University before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news.