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Blackberry leaves restructuring behind and looks for growth


News by Luke Jones on Tuesday August 05, 2014.

blackberry news · industry news · luke jones

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Blackberry
Blackberry

Blackberry's almost total collapse has been well documented as the company plodded through the smartphone boom and almost ceased to exist as a consequence. However, after a very painful few years, thousands of job cuts, and plenty of work still be done, there finally seems to be some light at the end of what has been a very long tunnel.

Reuters is reporting today from a leaked memo that was meant to be kept in house at Blackberry that the company has finished its restructuring process and is now ready to move on. That means the company will now look to growth once more by hiring new employees and acquiring other companies in a bid to regain a semblance of market relevance.

While that is good news for the company formerly known as RIM, we still cannot help but feel sorry for the 60,000 plus Blackberry employees who lost their jobs over the last three years. The Canadian brand fell on hard times when it failed to respond solidly to the touchscreen revolution, and while its QWERTY devices stayed strong, a re-launch of sorts with the BB10 OS and Z10 smartphone was a disaster.

Since then the company has been restructuring under new CEO John Chen, who has undertook the huge task of turning Blackberry's fortunes around. That started with the aforementioned job cuts and also included making the company's focus more service based for enterprise than hardware based. Sure, Blackberry will still make smartphones, at least for the time being, but the company is now very much enterprise oriented.

What that means in the long term is unclear as there are still a multitude of problems within the company as it faces stiff competition even in enterprise. The first step towards renewed growth was possibly the acquisition of German based security firm Secusmart last week. Perhaps Blackberry will throw its focus behind security for enterprise, but the company has yet to detail its plans for the future.

source: Reuters

 
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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at Glamorgan University before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news.

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