Product Launch by Luke Jones on Wednesday July 23, 2014.
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Microsoft may be abandoning feature phones and the Nokia X Android line, but the company is still committed behind Lumia and today launched a new smartphone. The Nokia Lumia 530 can be seen as the first full Lumia device that has been rolled out under Microsoft's control, although it is likely this was developed and set in motion while Nokia was still, well Nokia.Redmond may have left behind the feature phones that once kept Nokia afloat, but the company has big ambitions in emerging markets nevertheless. Indeed, with Windows Phone performing well where its underpowered devices can find market space, it seems logical for Microsoft to keep rolling out those bargain handsets. As has been the way with affordable Nokia's in the past, the Lumia 530 packs respectable specs into a smart enough body and comes with an enticing price tag. It is the exact kind of smartphone that should land slap bang in the middle of an emerging market and sell like proverbial hot cakes. If you are a power user you may want to look away now, but for what it is the 530 packs decent (read unspectacular) specs. The handset is powered by a 1.2GHz quad-core Qualcomm Snapdragon processor, while it sports a 4-inch LCD display. Nokia handsets always manage to look good, thanks to the funky colors and unobtrusive design, and the 530 is no different with its classic candy bar shell looks. Microsoft is not treating us to much internal storage, with just 4GB available, and even 2GB of that will be taken by the device. However, the company does offer MicroSD expansion, while on the rear there is a 5 megapixel camera. While the device itself will appeal to emerging markets, Microsoft clearly hopes what comes with the handset will seal the deal. The Lumia 530 comes with Facebook, Instagram, Vine, and Skype all built in, while full Office editing is also bundled. On top of that, Microsoft has included 15GB of free OneDrive cloud storage, while Nokia's MixRadio music and HERE Maps/Drive are also present and both work offline. Of course, the kicker here is the price. The Lumia 530 will retail for under $100 which makes it a real life bargain handset. Sure, the specs are not exciting, but with all the bundled goodies it is easy to see why Windows Phone is carving out a nice niche for itself in emerging markets. source: All About Windows Phone
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.