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Apple's third quarter earnings inevitably impress


News by Luke Jones on Tuesday July 22, 2014.

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Apple Q3 2014
Apple Q3 2014

Apple has revealed its third quarter earnings and once again it has been an impressive three months for the company. Cupertino has seen growth in almost all areas of revenue and sales, while the results have once again confounded analyst predictions. As is now the norm, Apple's flagship iPhone has driven success through the quarter, but the company will also point to its Mac sales as an area where it is thriving.

For a company that is supposedly on a road to ruin, Apple appears to be in rude health and closed the quarter with impressive figures. In fact, the company once again beat its results from 2013 almost across the board, although iPad sales will cause some concern. Cupertino posted quarterly overall revenue of $37.4 billion and that was enough for the company to rake in $7.7 billion in net profit. Compared to last year the company has seen growth; in 2013 overall revenue in Q3 was posted at $35.3 billion, while net profit was $6.9 billion.

Interestingly, Apple seems to be becoming more of an international brand as 59% of all sales came from outside the US. Of course, in its homeland the company remains in supreme condition, with 41% of sales coming from its core market. The iPhone proved a hit with consumers once again with 35.2 million units shifted, a 12% hike from the 31.2 million shipped this time last year. Apple's Mac computers enjoyed the biggest jump, climbing 18% from 3.8 million during Q3 of 2013 to 4.4 million units in 2014.

However, despite the numerous positives, Cupertino's tablet output shrunk during the quarter. Sales of the iPad fell 9.2% as 13.3 million units were sold (down from 14.6 million last time out). The iPad is still comfortably the top selling slate, but it is clear that its market share is falling. Apple will console itself with the fact that not one single rival is stealing that share, instead it is multiple devices that have flooded the tablet market.

Apple CEO Tim Cook was extremely pleased with the results and described Q3 as "the best execution of any quarter since I've been at Apple." My sources have told me Cook's job is on the line unless there is a killer product released this year. However, with a rumoured iWatch due to land, not to mention all-new bigger iPhones and potential iPads, Apple's second half of 2014 is likely to be blockbuster stuff.

source: TUAW

 
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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at Glamorgan University before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news.

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