Product Launch by Luke Jones on Tuesday July 22, 2014.
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Xiaomi is one of the biggest smartphone manufacturers in the world, its devices make the top 10 best seller list globally and the company sold 26.11 million smartphones in the first half of 2014. When you see the company's latest handset you may see why Xiaomi has become so popular in China and Asia and my wonder why the company has failed to make an impact in western market.The new Android powered Mi 4 is both very well spec'd and boasts an extremely enticing price tag. The smartphone features a metal chassis (SAE 304 stainless steel) that is sandwiched between the screen panel and the interchangeable plastic back cover. In terms of specs, the Mi 4 will give flagship devices a run for their money. The display is a 5-inch 1080p Full HD screen, a 2.5GHz quad-core Snapdragon 801 SoC paired with 3GB of RAM, a 13MP f/1.8 rear camera, and an 8 megapixel front facing "selfie" snapper. The high end specs do not end there, with the Mi 4 featuring LTE connectivity, 802.11ac WiFi, an ample 3,080mAh battery, and a choice between 32GB and 64GB of internal storage. The device also boasts an IR blaster so you can control your TV with the handset. Those are very good specs that would appeal to any power user, but when the price of the device is revealed the Mi 4 becomes a bon-a-fide bargain. The 32GB device is selling for CNĄ1,999 or about $320 and the 64GB handset will retail for CNĄ2,499 or about $400. In a smartphone market where devices like the OnePlus One and Nexus 5 get the mantle for best bang for your buck, it is a mystery why Xiaomi is often overlooked. Indeed, it seems for the Mi 4 the company has taken some cues from OnePlus as the device comes with interchangeable rear covers. These are all plastic covers, but the range of finishes is pretty extensive, such as wood, stone, and metal effects. On top of the smartphone, Xiaomi is offering annual broken screen plus accidental liquid damage insurance cover for just CNĄ99 or about $16. This is one of the best deals we have seen and when coupled with the actual device we are confident that the Mi 4 will become a hit. Of course, the handset is unlikely to land outside of China and Asia, and that is a shame.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.