News by Luke Jones on Monday July 21, 2014.
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The Chinese market operates like a separate entity from the rest of the world. If a smartphone is a hit in China then it has enough sales to get near the top of best seller charts, without even having to be released globally. That's why companies like Xiaomi, ZTE, and Huawei can sell loads of devices but barely make a ripple in Western markets. It is also the reason why companyies such as Apple, Samsung, and just about everybody else sees China as the next horizon.The ZTE built Nubia Z7 is an example of a smartphone that is probably going to fly under the radar in Europe and North America but is already a sizeable success in China. In fact, within minutes of going on sale the high end device notched up some impressive sales figures, 52,800 units in just 4 minutes and 36 seconds in fact. ZTE has been quiet on whether these sales figures are for the Nubia Z7 flagship or for it and its variations, such as the Z7 Mini and Max. Either way these are some impressive numbers and go to show that sometimes the Chinese brands do make a smartphone worth paying attention to. In terms of specs, the Z7 is a blockbuster flagship device, boasting Qualcomm Snapdragon 801 quad-core chip clocked at 2.5GHz paired with 3GB of RAM and a Quad HD (2560 x 1440 pixels) display. ZTE has still not confirmed whether the Nubia Z7 will reach markets outside of China, but going on past form we guess not. Even if the device does find its way to North American and Europe, we would not be expecting a big marketing push from the company. Although, with early sales figures like this we can see why ZTE is successful without ever having to sell lots of devices outside of China. source: IntoMobile
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.