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Microsoft abandons Nokia Android plans amid huge job cuts


News by Luke Jones on Thursday July 17, 2014.

microsoft news · windows phone news · industry news · luke jones

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Nokia Android culled
Nokia Android culled

All the recent noise coming from Microsoft has been that it would continue as normal with its newly acquired Nokia devices and services divisions. That meant Redmond would also keep pushing out Nokia's Android smartphones as well as its Windows Phone ones. However, in arguably the most negatively monumental day in the company's history the Nokia Android movement has been culled.

That's not the only thing to go as Microsoft announced a massive 18,000 jobs would be lost and 12,500 of those would come from Nokia. It truly has been a seismic day in tech history, much like when Microsoft announced the Nokia deal last year, although this time these is no light at the end of the tunnel. Of course, anybody losing their livelihood is never a good thing, so our thoughts are with the hardworking guys and gals who have lost their jobs.

We are also sad to see that Microsoft will not be pursuing an aggressive move into the Android arena. Yes, it was a tactic fraught with a chance of failing, but it did have huge potential benefit for Redmond and Windows Phone. New Microsoft CEO Satya Nadella revealed in a companywide email that the company would continue to make select Nokia X handsets, but they would now be retooled to run Windows Phone instead of Android.

Obviously it is hard to keep fingers in pies with 18,000 less personnel on the books, however we believe Microsoft could rue the decision to abandon Nokia Android devices. The company makes more money off Android (from licensing) than it does from its own Windows Phone, so maintaining a presence on Android seemed logical. Google's mobile platform is the most popular, so a Nokia by Microsoft device on the ecosystem would afford users a unique view into the Windows ecosystem and act as some kind of advertising for Microsoft.

However, after weighing up the potential pros and cons it seems that Microsoft has decided to streamline the entire company, including the mobile division.

source: Engadget

 
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