News by Luke Jones on Tuesday July 15, 2014.
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The turbulent times at HTC never cease as the Taiwanese company gets ready to embark on an assault of the wearable market it loses two important executives. The news that Chief Marketing Officer Ben Ho and President of Engineering and Operations Fred Liu have resigned comes a week after HTC recorded quarterly operating profits for the first time in a year.The news also comes as the company is set to enter the wearable market for the first time, with the second half of 2014 arguably the most important few months in the company?s history. As well as looking to consolidate those profits in the smartphones arena, HTC will be launching its first tablets (the Nexus 8 or Volantis) and will also be rolling out a smart watch. Of course, HTC and executive walkouts are nothing new as last year we saw an exodus of sorts as the company cut costs by letting go execs, while others jumped what they thought was a sinking ship. Ben Ho hardly leaves on a high as he is the man largely responsible for the ill-fated "Here's to Change" marketing campaign that saw Hollywood actor Robert Downey Jr. paid $10 million for a bunch of ads no one remembers. Fred Liu's departure is a little clearer cut as he is retiring after 16 years with HTC. According to Engadget, HTC will launch its first wearable, possibly at IFA in Berlin in September. The smart watch will run Google's Android Wear and will join a growing and competitive market that includes the LG G Watch, Samsung Gear Live, and the Moto 360. That?s not to mention the slew of other wearable products from Sony, Pebble, and of course possibly Apple. HTC's Volantis tablet is thought to be Google's next Nexus slate and is suggested to be a high repost to recent efforts from LG and Samsung. These remain trying times for HTC as the company looks for stability in the market in within the company. source: Engadget
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at Glamorgan University before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news.