News by Luke Jones on Monday July 14, 2014.
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If we were to tell you that a new Samsung device called the Alpha was to launch next month and it would be a high end flagship, you would probably be happy. You would be thinking that this is an entirely new handset that you had not previously heard of, and that would be good, but unfortunately you would be wrong.Instead, the soon to be launched Galaxy Alpha is actually the Galaxy F, or as you may also know it the Galaxy S5 Prime. A flagship device that has gone through several names but is one in the same, but hey it is a real handset, that is almost certain now. At least we have some information regarding when this admittedly exciting device will be landing. Korean outlet KTNews Samsung will release the Alpha next month to coincide with the launch of the iPhone 6, the company will use an aggressive marketing campaign to take the fight to Apple. "According to industry insiders on July 13, the Galaxy Alpha, which Samsung will launch next month, is a premium smartphone made of a metal. It is forecast to counter the iPhone 6 scheduled to be released in September. It appears that Samsung will rebound from its recent poor performance with a new smartphone line-up, not the Galaxy S or Galaxy Note Series." The device will have increased specs and will be a better performer than the Galaxy S5 and will more likely match the recently launched GS5 LTE-A. However, we said that this was an exciting device, a word not often used to describe Samsung smartphones. Along with its blockbuster specs, the Galaxy Alpha (F or Prime) will be the first Samsung smartphone to have a full metal body, finally giving consumers a high build quality along with the undoubted quality of the company?s output. We are interested to see how Samsung will fit the Alpha alongside the Galaxy S5, the company?s undisputed flagship device and core product. Interestingly Samsung has recently partly blamed high marketing costs for falling profits, but the company is still willing to pour funds for marketing the Alpha around the world in a bid to keep up with Apple's iPhone 6, when that device launches as well this fall. source: 9to5Google