News by Luke Jones on Wednesday July 09, 2014.
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Microsoft is wasting no time with its new toy as the company has a busy second half of 2014 ahead for its newly acquired Nokia devices and services divisions. The company's next Nokia by Microsoft device will be the Lumia 530, and today the device leaked online in China. The Windows Phone handset will launch over the next month as the latest edition to Microsoft?s Lumia budget line up.The Lumia 530 will cost $179 when it launches, and it seems that it will continue Nokia's reputation as a manufacturer that delivers affordable and solid hardware. For a start, the 530 will come in a selection of colourful hues, while it will pack a modest Qualcomm Snapdragon 200 paired with 512MB of RAM. Of course, that is not going to appeal to any power users or indeed most people away from emerging markets, but for its target consumer base the Lumia 530 should be competitive. The Lumia 530 also shows Microsoft's eagerness to keep pushing the Nokia brand without wasting any time. Redmond has several smartphones planned for release before the end of the year, and those devices will range from budget offerings to high end handsets. We of course cannot wait for the company to have its first real stab at a flagship, but until then a handset like the 530 shows that Microsoft if moving in the right direction with Nokia. Interestingly, the success of these Lumia devices is now directly tied to the success of Windows Phone. If one fails then surely the other will follow, so while there are exciting times ahead for Microsoft, they are also critical times. source: WMPowerUser